Welcome to the @Consult Resources Centre filled with articles, white papers and ideas to help get your brain churning
Challenges in retail – Search for data
Management information is the life blood of any business, but some businesses have more complex needs than others. Retail in particular presents complex issues and challenges to providers and consumers of business intelligence software. In this article I want to take a look at what it is about retail that makes it unique, and to identify some of the challenges faced by retailers in the successful adoption of business intelligence techniques and systems. Continue Reading…
The Adidas Black Jersey – getting it horribly wrong
So how did Adidas get it so wrong with the recent All Black Jersey debacle? Answer: By simply ignoring one of the fundamental aspects of modern marketing. Continue Reading…
