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Marketing in today’s climate

The last few weeks have been very different to normal here are a couple of observations around marketing in these times. Be transparent and genuine. This is the big one, our audience is stressed and concerned, they will be less tolerant of sales pitches and their bullshit detectors will be set to high, did I … Continued

What the Technology Geeks can Teach us about Marketing

Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process. Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of marketplace opportunities. Teams then have only one shot to “get it right.” And if they fail, … Continued

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