Harrington’s Smallgoods Brand Relaunch

Harrington’s, a fantastic manufacturer of the most premium sausages, bacon and specialities, needed to shift from  a great producer to a great marketer. @consult developed the marketing strategy, redeveloped the brand, created the marketing collateral and implemented the brand launch to get Harrington’s into the hearts and minds of consumers, retailers and the media.

Work done:

  • Development of the marketing strategy
  • Marketing planning
  • Re-branding
  • Agency selection and management
  • Social media
  • Public relations
  • New website
  • Sales and marketing collateral
  • Consumer launch
  • Key stake holder launch (retailers)
  • New product launches

 

Harrington’s Smallgoods Brand Relaunch