There’s a conversation happening inside a lot of New Zealand businesses right now that goes a bit like this: “We’re doing plenty of marketing… so why does it still feel harder than it should?” And honestly, that’s a fair question. A lot of mid-sized businesses are busy running ads, posting on social media, updating websites, … Continued
Here’s something a lot of businesses are starting to notice lately. SEO reports still look okay. Still showing up on Google. Their agency says everything’s “tracking well”. But enquiries are a bit patchy. Website traffic’s down. Leads feel slower. Wondering what changed. Well… quite a bit actually. The way people search online is changing fast, … Continued
An archtect and a builder you need both. For many businesses looking to maximise resources and increase marketing capability without significantly expanding internal headcount, engaging a marketing agency can be an extremely attractive option. These agencies often provide broad multi-channel capability ranging from EDMs and CRM activity through to social media management, performance search, SEO, … Continued
There’s a well-known line attributed to Sun Tzu, author of The Art of War: Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory. It’s widely quoted. Rarely applied. Many businesses are not short on activity. They are short on direction. What is the difference between strategy and … Continued
Large or small it is critcal to establish positioning for your brand If you have not developed your positioning, the value your brand brings to your target audience STOP and take a steps to develop this critical foundation of your marketing. Brand positioning creates clarity around who you serve. It also explains to your target audience … Continued
Every CEO, business owner and manager has a view on advertising and its effectiveness. The reality is advertising is only one component of the Marketing plan along with other channel strategies and the overall strategy of your organisation’s brand. Expecting advertising to fix all of your customer acquisition and sales objectives is like trying to … Continued
Post pandemic (gulp, I hope) we have observed some shifts particularly in the world of digital marketing here are some trends and prediction. TikTok Will Continue to Grow & Brands Need to Take it Seriously The app has reached 1 billion users and counting and was the biggest non-gaming revenue app of 2021. Our north … Continued
The big headline topics for 2021 (in our opinion).Digital Changes in Consumer Behaviour Are Here to StayAccording to McKinsey the pandemic accelerated ecommerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviours over this past year. The time to pivot and keep up with the demand … Continued
Way back in the early 00’s a brand with sustainability credentials was seen as unique for some sectors it may have been even called fringe. Sure, there were powerhouses like Patagonia who have never deviated from their social responsibility and built their brand on these values but not many. Today 81% of consumers (Neilsen … Continued
Here are some of the top marketing trends for 2020 that we have observed from the marketing trenches. Content Marketing “Content is king” continues to be true. High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers … Continued
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