Our Case Studies

Creating a new challenger brand – Rebel Bakehouse

Breadcraft (wai) Limited has been around since 1942 historically part of Quality Bakers and a maker of great bread products. But when they wanted to launch their own challenger brand into the market this was a new and exciting marketing project beyond what they were used to doing.   What made it even more exciting … Continued

Harrington’s Smallgoods Brand Relaunch

Harrington’s, a fantastic manufacturer of the most premium sausages, bacon and specialities, needed to shift from  a great producer to a great marketer. @consult developed the marketing strategy, redeveloped the brand, created the marketing collateral and implemented the brand launch to get Harrington’s into the hearts and minds of consumers, retailers and the media. Work … Continued

Carrello Del Gelato FMCG Marketing

Award Winning Carrello Del Gelato owner Nathan Meyer wanted to take this much loved authentic Gelato brand further. A review of the current marketing plan was conducted and a full Marketing Strategy was developed along with a marketing tasks list to deliver Strategy, trade marketing and Merchandising tactics to increase sales and visibility of Carrello. … Continued

Website Strategy and Development

Sysware group is one of New Zealand’s leading Business intelligence and Business Analytics companies. @consult developed the strategy, content plan and managed the build project for its new website. @consult continues to work with Sysware supporting marketing initiatives, business plans and client generation activity.

Marketing Planning and Execution

Olea Estate is an award winning olive oil grower in the Wairarapa. @consult developed new collateral including a website, social media, brochures and  sales presentation material as well as ongoing business development support in 2013 Olea Estate sold all of its available oil prior to the new harvest.

Marketing Strategy

Post its change from SPARC and introduction of High Performance sport New Zealand (HPNZ). Sport New Zealand (SPNZ) needed to review the way it developed its marketing campaigns to meet both government mandates, public communications and supporting the organisations it funds. @consult developed a marketing strategy to meet these objectives.

Retail Marketing/Branding Development/Traffic Generation

The new owners of Dress Smart Tawa (Primeproperty Group Limited) needed to increase traffic to support their tenants and to deliver incremental retail growth in a tight market. Growth has now increased in the centre and the next stage is to develop a new brand for this iconic outlet shopping experience.

Social Media/Digital Driving Traffic and Leads

Project Bloom is an innovative Wellington business that provide consumers the experience of what it feels like to be a model for a day! With little marketing budget Project Blooms fan base has grown from a few 100 to nearly 30,000 fans, it website generates 400-500 visits and converts nearly 40% of its visitors to … Continued

Not for Profit: Donor development and revenue growth

Wellington Hospitals & Health Foundation is the official Charity of Wellington Regional Hospitals including the Wellington Children’s Hospital. @consult works on-going with this wonderful charity to grow the donor base, develop new revenue strategies and assist with the strategic planning to develop the donor plan. Channels covered include Direct, Regular Giving, telemarketing and appeals.

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