Large or small it is critcal to establish positioning for your brand If you have not developed your positioning, the value your brand brings to your target audience STOP and take a steps to develop this critical foundation of your marketing. Brand positioning creates clarity around who you serve. It also explains to your target audience … Continued
Way back in the early 00’s a brand with sustainability credentials was seen as unique for some sectors it may have been even called fringe. Sure, there were powerhouses like Patagonia who have never deviated from their social responsibility and built their brand on these values but not many. Today 81% of consumers (Neilsen … Continued
So how did Adidas get it so wrong with the recent All Black Jersey debacle? Answer: By simply ignoring one of the fundamental aspects of modern marketing.