When the New Zealand Computer Society (NZCS) recognised the need to present a new look and position to their membership, @consult developed the new positioning and core messages and worked on the development of the new brand creating the Institute of IT Professionals (IITP). From concept to managing the launch of the new brand across … Continued
When Mojo Coffee and the Syndicate their agency looked to prepare marketing and sales material, @consult was asked to review the messaging and articulation of the brands value for the Japanese market. When working with Mojo coffees brand agency, a clear definition of the value proposition was developed that was used to articulate the brand … Continued
@consult was asked to develop an international Marketing Strategy for MetraWeather (the international arm of MetServices) to take one of the world’s leading Weather presentation software to Asia. The project involved developing the go to market Strategy, comms, Product Positioning, Core messages and marketing tactics.