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Marketing Trends in 2021

Marketing Trends in 2021

The big headline topics for 2021 (in our opinion).Digital Changes in Consumer Behaviour Are Here to StayAccording to McKinsey the pandemic accelerated ecommerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviours over this past year. The time to pivot and keep up with the demand … Continued

Direct Mail Tips for Sophisticated Marketers

You need smart thinking and good planning to develop a successful direct-mail campaign. Buying prospect lists and testing mail packages can be expensive. Postage alone usually costs more than an entire e-mail campaign, and if you have complex creative it can cost 10 -15 times more than e-mail marketing. It also takes time to get … Continued

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