The big headline topics for 2021 (in our opinion).Digital Changes in Consumer Behaviour Are Here to StayAccording to McKinsey the pandemic accelerated ecommerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviours over this past year. The time to pivot and keep up with the demand … Continued
Here are some of the top marketing trends for 2020 that we have observed from the marketing trenches. Content Marketing “Content is king” continues to be true. High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers … Continued
Social media is full of numbers, but most of the time we don’t use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success. The reality is that the return on social media marketing can vary … Continued
Social media network LinkedIn celebrated its tenth anniversary this year and has launched sponsored updates, a new content marketing strategy for brands who wish to target members. So what could the LinkedIn scorecard look like where is the value and potential? Ten years after the launch of LinkedIn, how has professional social networking evolved?
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continued
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for.
Social media is full of numbers, but most of the time we don’t use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find , an A-Z guide, with key points that will help you … Continued
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continued
If you wanted to read a silver bullet article this is not it. Social media (SM) is not a quick-fix. Like most marketing/comms strategy it takes time, commitment, consistency and effort. It can be cheaper than other marketing tactics but if you are not willing to invest in social media it will never bring you … Continued