Hilary Hinton “Zig” Ziglar (November 6, 1926 – November 28, 2012) was an American author, salesman, and motivational speaker said, “If people like you they’ll listen to you [which is nice, but not very productive], but if they trust you, then they’ll do business with you.”
Social media is full of numbers, but most of the time we don’t use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find , an A-Z guide, with key points that will help you … Continued
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continued
1. Content (Useful, informative, free, and easy to understand) If you offer well written, original, easy to understand information, spiced up with good imagery, the chances of getting quality links, social media exposure and high spots in SERPs (Search Engine Result Pages) are bigger. The whole point of the Internet is finding useful, relevant, free … Continued
Research by organisations such as McKinsey and others have revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. So why the disconnect in this sector?
If you wanted to read a silver bullet article this is not it. Social media (SM) is not a quick-fix. Like most marketing/comms strategy it takes time, commitment, consistency and effort. It can be cheaper than other marketing tactics but if you are not willing to invest in social media it will never bring you … Continued
Management information is the life blood of any business, but some businesses have more complex needs than others. Retail in particular presents complex issues and challenges to providers and consumers of business intelligence software. In this article I want to take a look at what it is about retail that makes it unique, and to … Continued
So how did Adidas get it so wrong with the recent All Black Jersey debacle? Answer: By simply ignoring one of the fundamental aspects of modern marketing.