You need smart thinking and good planning to develop a successful direct-mail campaign. Buying prospect lists and testing mail packages can be expensive. Postage alone usually costs more than an entire e-mail campaign, and if you have complex creative it can cost 10 -15 times more than e-mail marketing. It also takes time to get … Continued
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for.
Here a 12 Points to consider when looking at your business: Strategy Have a plan and know it intimately. Simply drafting one and filing it away isn’t going to cut it. Many businesses, say they have the strategy, but it’s always good to continue to come back to your strategy, to update it and see … Continued
As brick and mortar retailing continues to get tougher business not matter what size or shape needs to get into some serious disciplines to survive, below are 7 points to tick for your business that aim to fight complacence and retail blindness. 1. Evaluate your top three product categories and assess whether the space they … Continued
Hilary Hinton “Zig” Ziglar (November 6, 1926 – November 28, 2012) was an American author, salesman, and motivational speaker said, “If people like you they’ll listen to you [which is nice, but not very productive], but if they trust you, then they’ll do business with you.”
Social media is full of numbers, but most of the time we don’t use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find , an A-Z guide, with key points that will help you … Continued
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continued
1. Content (Useful, informative, free, and easy to understand) If you offer well written, original, easy to understand information, spiced up with good imagery, the chances of getting quality links, social media exposure and high spots in SERPs (Search Engine Result Pages) are bigger. The whole point of the Internet is finding useful, relevant, free … Continued
Research by organisations such as McKinsey and others have revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. So why the disconnect in this sector?
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