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8 Key Tips for Building a Successful Website

1. Content (Useful, informative, free, and easy to understand) If you offer well written, original, easy to understand information, spiced up with good imagery, the chances of getting quality links, social media exposure and high spots in SERPs (Search Engine Result Pages) are bigger. The whole point of the Internet is finding useful, relevant, free … Continued

Why most B2B Marketing Messages Fail to Move the Customer

Research by organisations such as McKinsey and others have revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. So why the disconnect in this sector?

5 Steps to a Winning Social Media Strategy

If you wanted to read a silver bullet article this is not it. Social media (SM) is not a quick-fix. Like most marketing/comms strategy it takes time, commitment, consistency and effort. It can be cheaper than other marketing tactics but if you are not willing to invest in social media it will never bring you … Continued

Challenges in retail – Search for data

Management information is the life blood of any business, but some businesses have more complex needs than others. Retail in particular presents complex issues and challenges to providers and consumers of business intelligence software. In this article I want to take a look at what it is about retail that makes it unique, and to … Continued

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