If you wanted to read a silver bullet article this is not it. Social media (SM) is not a quick-fix. Like most marketing/comms strategy it takes time, commitment, consistency and effort. It can be cheaper than other marketing tactics but if you are not willing to invest in social media it will never bring you … Continued
Management information is the life blood of any business, but some businesses have more complex needs than others. Retail in particular presents complex issues and challenges to providers and consumers of business intelligence software. In this article I want to take a look at what it is about retail that makes it unique, and to … Continued
So how did Adidas get it so wrong with the recent All Black Jersey debacle? Answer: By simply ignoring one of the fundamental aspects of modern marketing.