Large or small it is critcal to establish positioning for your brand If you have not developed your positioning, the value your brand brings to your target audience STOP and take a steps to develop this critical foundation of your marketing. Brand positioning creates clarity around who you serve. It also explains to your target audience … Continued
The big headline topics for 2021 (in our opinion).Digital Changes in Consumer Behaviour Are Here to StayAccording to McKinsey the pandemic accelerated ecommerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviours over this past year. The time to pivot and keep up with the demand … Continued
Here are some of the top marketing trends for 2020 that we have observed from the marketing trenches. Content Marketing “Content is king” continues to be true. High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers … Continued
The last few weeks have been very different to normal here are a couple of observations around marketing in these times. Be transparent and genuine. This is the big one, our audience is stressed and concerned, they will be less tolerant of sales pitches and their bullshit detectors will be set to high, did I … Continued
Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process. Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of marketplace opportunities. Teams then have only one shot to “get it right.” And if they fail, … Continued