Large or small it is critcal to establish positioning for your brand If you have not developed your positioning, the value your brand brings to your target audience STOP and take a steps to develop this critical foundation of your marketing. Brand positioning creates clarity around who you serve. It also explains to your target audience … Continued
Every CEO, business owner and manager has a view on advertising and its effectiveness. The reality is advertising is only one component of the Marketing plan along with other channel strategies and the overall strategy of your organisation’s brand. Expecting advertising to fix all of your customer acquisition and sales objectives is like trying to … Continued
Post pandemic (gulp, I hope) we have observed some shifts particularly in the world of digital marketing here are some trends and prediction. TikTok Will Continue to Grow & Brands Need to Take it Seriously The app has reached 1 billion users and counting and was the biggest non-gaming revenue app of 2021. Our north … Continued
The big headline topics for 2021 (in our opinion).Digital Changes in Consumer Behaviour Are Here to StayAccording to McKinsey the pandemic accelerated ecommerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviours over this past year. The time to pivot and keep up with the demand … Continued
Way back in the early 00’s a brand with sustainability credentials was seen as unique for some sectors it may have been even called fringe. Sure, there were powerhouses like Patagonia who have never deviated from their social responsibility and built their brand on these values but not many. Today 81% of consumers (Neilsen … Continued
Here are some of the top marketing trends for 2020 that we have observed from the marketing trenches. Content Marketing “Content is king” continues to be true. High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers … Continued
The last few weeks have been very different to normal here are a couple of observations around marketing in these times. Be transparent and genuine. This is the big one, our audience is stressed and concerned, they will be less tolerant of sales pitches and their bullshit detectors will be set to high, did I … Continued
Millennials are, smashed avocado with balsamic reduction eating, forever renting, debt machines that won’t move out of the house. Apparently though, the oldest Millennial according to some statistics agencies turned 37 this year. Millennials have grown up and are getting old. So, the new kids on the block (A millennial reference by the way) are … Continued
Social media is full of numbers, but most of the time we don’t use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success. The reality is that the return on social media marketing can vary … Continued
Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process. Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of marketplace opportunities. Teams then have only one shot to “get it right.” And if they fail, … Continued
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