Social media network LinkedIn celebrated its tenth anniversary this year and has launched sponsored updates, a new content marketing strategy for brands who wish to target members. So what could the LinkedIn scorecard look like where is the value and potential? Ten years after the launch of LinkedIn, how has professional social networking evolved?
What’s the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be eye-catching, to grab attention in those first critical seconds. But we all know these basics, right? So which specific elements work best to draw prospects … Continued
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continued
As a business owner and a consultant to business I have had the opportunity to observe, learn and sometimes find out the hard way the challenges of starting up a new business. Every one of these start up businesses have some common threads, or learning’s as I like to call them, and Id like to … Continued
Looking for insight into what your customers want? Here’s how to ask poignant questions they’ll actually take the time to answer.
Take Time to Listen When you are making a face-to-face ask for a major gift, one of the fundamental rules is “listen to the prospective donor.” But it’s not only in major gift “asks” that listening is so important. You should also be listening to your older donors when they ask to be taken off … Continued
You need smart thinking and good planning to develop a successful direct-mail campaign. Buying prospect lists and testing mail packages can be expensive. Postage alone usually costs more than an entire e-mail campaign, and if you have complex creative it can cost 10 -15 times more than e-mail marketing. It also takes time to get … Continued
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for.
Here a 12 Points to consider when looking at your business: Strategy Have a plan and know it intimately. Simply drafting one and filing it away isn’t going to cut it. Many businesses, say they have the strategy, but it’s always good to continue to come back to your strategy, to update it and see … Continued
As brick and mortar retailing continues to get tougher business not matter what size or shape needs to get into some serious disciplines to survive, below are 7 points to tick for your business that aim to fight complacence and retail blindness. 1. Evaluate your top three product categories and assess whether the space they … Continued
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